One of the most dramatic and pervasive changes I’ve seen in marketing over the last 20 years is the prominence of a marketing information system guiding marketing decision-making and planning. In ...

Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...

This paper adresses itself to two intelligence of marketing information systems. The first refers to a basic philosophy and management acceptance of an intelligence system; the second relates to the ...

Although Marketing is a fairly young discipline compared to other scientifically based disciplines it already has a history. From the start, at the beginning of this century, marketing was selling and ...

ABU DHABI -- The Ministry of Labour launched on Tuesday the first phase of the labour market information system with the aim of formulating adequate and proper policies to improve performance of job ...