Many online marketing trends are just that — trends. They rise, they fade, they die. It’s one of the most frustrating things about marketing. You spend all this money and invest all this time in ...

Marketing strategies are actions a company's management team takes to acquire new customers or retain existing ones, build revenues and increase market share. The business owner, when creating the ...

CHICO — I had an enjoyable time visiting digital marketing agency Method Marketing this week. The performance-focused agency was founded in 2016 by Chief Executive Officer Wes McMahon, a Chico State ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a ...

Opinions expressed by Entrepreneur contributors are their own. Marketers today are faced with the challenge of appealing to active consumer groups that represent four generations spanning from legacy ...

Marketers would do well to embrace some of the techniques of method acting in their interactions with customers. The cardinal rule of method acting is total identification with the role. Marketers ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...