When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

Large enterprises are starting to use AI agents to handle routine marketing execution rather than creative decision-making.

Consider for a moment that the average organization uses over 90 cloud services. Then think back to 5 years ago and it's easy to see the many changes marketing. Consider for a moment that the average ...

How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities. Major marketing cloud providers have ...

A foreign marketing environment refers to marketing and advertising in another country beyond the one in which the company was founded. Sometimes companies try to enter only one particular foreign ...

If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...

It wasn't always obvious that marketing operations would become such a central part of B2B marketing. When businesses first started adopting the practice, a lot of people thought it was little more ...

Expertise and opinions of authors published by ForbesBooks. Imprint operated under license. It was only a handful of years ago when marketing technologies (martech) started sprouting up like mushrooms ...

Marketing reveals the strengths of a business and, when aligned with effective operations, can lead to not just customer attraction but also retention and growth, as demonstrated through my own ...

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