Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

When it comes to strategic planning, business leaders should have a marketing mindset. Keeping customers’ needs and wants should always be top of mind. The Fast Company Executive Board is a private, ...

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other technologies mean B2B marketers have more options than ever before, adding a layer ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the fast-paced and ...

Creating a solid marketing plan is a must-have skill for today's B2B marketer. But it's not always easy. Many teams struggle with vague planning frameworks, data overload, tight deadlines, and the ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

The often-frantic yearend festive season comes with another season for marketing leaders—planning and budgeting for the year ahead. We are trained to begin each year with plans firmly in place, ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their successful marketing strategy plan for a leading ...