Barbie, Mattel and TOKYOPOP

Mattel and TOKYOPOP Announce Publishing Partnership for Original Hot Wheels and Barbie Manga-Style Graphic Novels
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, a
Barbie Comics Coming From Tokyopop & Mattel – and Hot Wheels Too
Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will target children ages 8-12, expanding the iconic brands. Barbie's comic history includes Marvel's 63-issue series and Tokyopop's previous Cine-Manga.
Mattel, TOKYOPOP To Create Original Manga-Style Graphic Novels For Hot Wheels & Barbie Brands
Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for
MATTEL & TOKYOPOP Announce Publishing Partnership for Manga Style Graphic Novels
Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and pioneering manga and anime media brand TOKYOPOP,
Mattel and TOKYOPOP to create manga comic books featuring Hot Wheels and Barbie
Mattel (NASDAQ:MAT) and TOKYOPOP are teaming up through a publishing partnership that will develop manga-style graphic novels with Mattel’s (NASDAQ:MAT) two most popular toys. Featuring Hot Wheels and Barbie,
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Hot Wheels Car Culture Series Has a New Leader After 2024
Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...
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Optimus Prime Becomes a Fully Transforming Hot Wheels
Hot Wheels Optimus Prime is one such toy, and will only be available online at Mattel Creations. (It’s possible ...
Inside 50 years of innovation and collaboration at Hot Wheels
How the team at Mattel continues to drive creative thinking for this iconic brand ...
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The Most Expensive Hot Wheels
but also because it is one of Mattel's first Hot Wheels creations which has gone on to inspire and entertain both adults and children for decades. The 1968 Pink Beatnik Bandit attracts big ...
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We Now Know What the Next Hot Wheels Super Treasure Hunt Is
A long line of new Hot Wheels cars is coming up in 2025. Red Editions, ZAMAC, Super Treasure Hunt, and 5-Packs—I hope you're financially ready!
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Hot Wheels sales are on fire, powered by adult collectors and nostalgia
Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors ...
Harvard Business School4y
Hot Wheels at Mattel: Reinventing the Wheel
Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...