It's hard to imagine that Maxwell House didn't anticipate how coffee customers would react to its name change, which makes ...

For more than a century, Maxwell House has been a staple on American breakfast tables. But now, the 133-year-old brand is undergoing a surprising identity shift: it’s swapping “House” for “Apartment.” ...

An American coffee giant is downsizing — but only in name. Maxwell House recently announced it is changing its ... Setting ...

Maxwell House will join the half of the company now being called North American Grocery Co., which will get custody of a portfolio of well-known food and beverage brands like Oscar Mayer, Kraft ...

For a century, Maxwell House coffee has been produced in Jacksonville. Now the coffee brand is getting a new name, one that's a sign of the times.

Maxwell House is changing its name to align with the nationwide living situation amid rising home prices. The coffee giant, ...

Time to grab a new version of the coffee that’s good to the last drop. Despite being known as Maxwell House since its 1892 launch the famous coffee brand is getting a new name: Maxwell Apartments.