The Nike commercials featuring Michael Jordan and Mars Blackmon is credited for taking the Swoosh Brand and the Air Jordan shoes to the next level. The commercials showed a different side of Jordan, ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas in 1984. This choice fundamentally altered the athletic footwear landscape ...

Michael Jordan is widely regarded as the greatest basketball player of all time and his influence on the game is still being ...

No athlete has ever earned more money from Nike than Michael Jordan. His contract with Nike remains the most successful one between a player and a brand, despite his retirement years ago. Since their ...