The Nike commercials featuring Michael Jordan and Mars Blackmon is credited for taking the Swoosh Brand and the Air Jordan shoes to the next level. The commercials showed a different side of Jordan, ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas in 1984. This choice fundamentally altered the athletic footwear landscape ...

During the 1990s, Nike became controversial after complaints that its Southeast Asia-contracted shoe factories operated sweatshops that exploited workers. Although the matter only involved the Swoosh ...

Michael Jordan is widely regarded as the greatest basketball player of all time and his influence on the game is still being ...