The Calm app bought some prime advertising space on election night. It bought ad blocks on CNN, ABC, and Comedy Central to give viewers "30 seconds of silence." "I give this campaign an A+," said ...

The meditation app @calm bought 30 seconds of primetime election day adspace and did this. Such a standout ad! Bound to build excellent recall.

It bought ad blocks on CNN, ABC, and Comedy Central to give viewers "30 seconds of silence." "I give this campaign an A+," said Pauline Brown, a marketing professor at Columbia Business School.