Ford takes to the desert to show Bronco enthusiasts what they can do to pimp up and personalize their vehicles for the maximum off-road experience.

Moab Off-Road Challenge: Putting the Toyota Land Cruiser, 4Runner, and Tacoma Through Hell Toyota’s quintessential off-roaders take on Moab’s quintessential trail.

Takeaways Moab is often associated with Jeeps—that brand is certainly well represented out there, and Jeep brings a fleet of extreme off-road concepts to the town annually.

Ford has created two Bronco-based off-road project vehicles called Bronco Off-Roadeo: Arches and Bronco Off-Roadeo: Cliffhanger for the 2025 Easter Safari in Moab, Utah.

Starting Tuesday, as part of the Bronco Stampede at Moab in Utah, Ford will showcase two vehicles: Bronco Off-Roadeo: Arches Project Vehicle and the Bronco Off-Roadeo: Cliffhanger Project Vehicle.

Ford takes to the desert to show Bronco enthusiasts what they can do to pimp up and personalize their vehicles for the maximum off-road experience.