HotelTonight, the five-year-old booking app, spends all its marketing budget on mobile. For CMO Ray Elias, who joined nine weeks ago after a decade at StubHub, being mobile-only gives HotelTonight an ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Familiar names dominate the top of the app store charts … how do you ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

San Diego, April 08, 2025 (GLOBE NEWSWIRE) -- NP Digital, a leader in end-to-end digital marketing, has announced a strategic agreement to acquire Yodel Mobile, the 2024 App Growth Awards App ...

Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. I often wonder why Philip Kotler, the father of modern marketing ...

The world has entered the post-COVID-19 era starting from the year 2021 when people are becoming accustomed to online working, entertainment, and living. As a result, there’s a vast demand for online ...

The following is a guest piece by Celia Hoag and Kelly Watson of Merkle. Opinions are the authors’ own. Our phones are filled with mobile apps that help us do anything from ordering lunch to managing ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Entravision (NYSE: EVC) announced today that it has completed the acquisition of BCNMonetize, a leading global mobile app marketing solutions company ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Moscow-based venture fund iTech Capital announced today it has invested ...

Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The development of ...