A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build ...

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

A new partnership between the search-engine giant and content management systems gives end users a tool for Web-page testing.

BOSTON--(BUSINESS WIRE)--SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that iStockphoto, the leading provider of safe, ...