More signature Nike sneakers will be available to customize with Pendleton fabric. The Air Max Lunar1, Air Max 1 Mid, and both High and Low iterations of the Air Force 1 will be making their way to ...

NIKEiD just expanded its range to allow for limited customization on inline Nike releases. In addition to the many silhouettes available on NIKEiD that let users customize every piece of the shoe, ...

Why custom Nike gear is a winner for Nike's bottom line. Yet Nike seems to keep finding ways to impress customers and shareholders, making Nike a winning long-term play. One more reason is a new ...

NBA 2K13's shoe creator can be used to design and then order your very own set of custom sneakers. In a report on NBA 2K13's avalanche of new features, IGN revealed the sim's integration with Nike's ...

In a new interview with Sports Illustrated, Chris Paul admits that he's developed quite an obsession with NIKEiD and custom colorways. This isn't too much of a surprise, as we've seen him flex in ...

TORONTO --Nike Basketball had a lot going on during All-Star weekend in Toronto, including a sneaker store inside a moving train where you could cop some of the brand's more coveted recent releases.

From the shoes on your feet to your daily dose of caffeine, many consumer and retail companies are giving people the opportunity to add a flair of customization to the products they buy, generating ...

In light of Halloween, sneaker mainstays have churned out ominous iterations in celebration of the festive season. Never one to do things in half measures, Nike reworked two bold renditions from its ...

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...

Nike doesn't seem to need much help growing its profit lately. Its sales and market share are increasing around the world, boosting the company's bottom line. Yet Nike seems to keep finding ways to ...