Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they ...

Some of models who graced the covers of perm kit boxes and inspired a generation of Black women recently came forward and shared their hair journeys on Twitter.

The treatments have come under increased scrutiny in recent years as studies have found possible long term health risks tied to products.

Black women buy $7.5 billion worth of beauty products every year, and spend 9x more on ethnic hair products than any other demographic. The measures in place to protect them aren’t enough.

As Black women, having unruly and — for a long time — natural hair, was considered unkept, dirty and unprofessional. So for so many years, we were sitting here thinking, ‘Damn, I need a perm.

GloRilla updates us on her hair journey 1 year and 5 months after returning to the creamy crack.

A black woman's hair is more than it appears, the strands interwoven with culture, acceptance, standards of beauty and more.

‘Candy’ Hair Stylist Reveals the Secrets of Jessica Biel’s Tight ’80s Perm Katie Ballard also discusses the challenges of Melanie Lynskey’s lopsided bob in the Hulu limited series ...