Right inside of Prime Video, there’s the Prime Video Channels store — and it just grew a little big. On October 15, Apple TV+ joined the lineup as the latest add-on channel available through Amazon.

Prime Video subscribers have a unique ability to build and curate a streaming lineup that works for them with Prime Video Channels add-ons — and as of yesterday, Apple TV+ is joining the ranks of streaming services you can add.

Apple and Amazon have struck a deal to bring Apple TV+ to Prime Video channels. Anywhere you can access Prime Video, you can access Apple TV+.

Amazon has announced that Apple TV+ will be available as an add-on subscription through Prime Video in the United States later this month.

Amazon Prime Video customers can buy an Apple TV+ channel add-on for $9.99 a month starting later this month, Amazon announced Wednesday.

Amazon has announced a significant expansion of its Prime Video service by integrating Apple TV+ as a channel available to U.S. subscribers.

A new deal calls for Apple TV+ to be offered via Amazon Prime Video’s channels feature. The two tech and media giants announced the surprise agreement Oct. 9, 2024. It will become effective later in October.

Viewers of Prime Video streaming platform in India will have to brace for interruptions from advertisements during shows and movies starting next year as parent Amazon.com Inc. seeks to fund content investments in a fast growing and fiercely competitive market.

Amazon ($AMZN) is set to introduce limited advertisements on its Prime Video platform in India starting next year. This initiative is part of

Amazon currently includes ads on Prime Video in the US, the UK, Australia, Austria, Canada, France, Germany, Italy, Mexico and Spain, and gives viewers in those countries the option to pay to continue receiving an ad-free feed.