It’s no secret that strong product descriptions are an essential part of marketing. The product description is one of the last things your customers will see before deciding whether to make a purchase ...

Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive. Getting a product or company name and ...

Whether it’s online or offline, words help sell products. If you are setting up an e-commerce store you should take the time to really focus on your product descriptions. This can deliver a wide range ...

Product catalogs have been one of the major marketing tools since mail-order catalogs made their first appearances in the 1800s. There is no way to accurately estimate the dollar amount of goods ...

Google’s Search Advocate John Mueller offers advice on how to write unique descriptions for similar types of products without running into duplicate content issues. Mueller affirms duplicate content ...

What Is a Parity Product? A parity product is a brand of good that has enough similarities with other brands of the same good type that it can easily be substituted. A parity product is functionally ...