Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an ...

Consulting reviews or ratings while shopping online has become second nature for many consumers. Whether you’re browsing for an investment purchase like a new couch or looking for everyday items like ...

The Federal Trade Commission’s (FTC) crackdown on fabricated reviews and fake consumer and celebrity testimonials has produced new official federal regulations to prevent the use of these practices on ...

As the leading online retailer in the US and the UK, Amazon sells just about everything. (Like the logo says, from A to Z.) Whether you are shopping online for a cheap portable charger, eco-friendly ...

Amazon.com Inc. is asking online shoppers to provide information about product testimonials they’ve posted on TikTok, YouTube and Instagram, suggesting the e-commerce giant is more aggressively ...

Testimonials make your marketing materials seem believable to potential customers. When a real person in a real community states that he was happy with your service and your product, customers may ...

Misused testimonials can ruin your business. Learn how to avoid the four common mistakes companies make with endorsements before your brand takes a hit. Testimonials must accurately represent your ...

Federal Trade Commission staff sent letters to 10 companies, warning them of potential violations of the agency’s Consumer ...

Amazon.com Inc. is asking online shoppers to provide information about product testimonials they’ve posted on TikTok, YouTube and Instagram, suggesting the e-commerce giant is more aggressively ...

Amazon.com Inc. is asking online shoppers to provide information about product testimonials they’ve posted on TikTok, YouTube and Instagram, suggesting the e-commerce giant is more aggressively ...