You might not recognize the name Stephanie Courtney, but you almost certainly recognize the actress. Courtney serves as the ...
— -- In the kingdom of quirky TV advertising icons, Flo, the Progressive Insurance Girl, is a queen. The retro, saccharin-sweet character is credited by the discount insurer with bolstering four ...
Progressive’s Flo, the Geico Gecko, and Research Shows Advertising Campaigns Don’t Actually Wear Out
The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...
Familiar characters from Liberty Mutual, Allstate and Progressive were standouts for their consistent brand cues, humor and likability according to MarketCast's data The most successful insurance ads ...
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