Hightouch, an ad tech startup recently valued at $2.75 billion, has offered to buy LiveRamp's identity business from ad ...

The infrastructure has gotten more sophisticated and the content creators have evolved dramatically, but the model has been ...

Publicis Groupe has called on the agency sector to stop making what it calls the “wrong promises” in pitches and claimed that has been leading to “a race to the bottom” and industry job cuts. Big ...

According to a report by Ad Age, Publicis has resumed recommending the ad technology company’s services to its clients.

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 55 min ago By Brian Bonilla - 4 hours 9 min ago By Tim Nudd - 9 hours 25 min ago 9 hours 55 min ago By Gillian Follett - 9 ...

Just the opposite said company CEO Arthur Sadoun during a Q&A session on the main stage at the Cannes Lions festival earlier ...

Samsung is to consolidate its Australian media account with its global agency, Publicis Groupe, returning the business to the ...

Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party data. “What is really important for our clients is to build their ...

The agency network is focused on three areas — addressable media, creators and commerce — that it sees as key to unlocking personalization at scale for brands. There were few blemishes in Publicis’ Q3 ...

WPP chief executive Cindy Rose has said the UK agency group has “recently” stopped using LiveRamp following its upcoming ...