Sportswear brand Puma is pulling ahead of the competition in upcycling clothing with its new sustainability initiative. The country has created Re:fibre, a recycled textile material, and is using it ...
PUMA are wasting no time in 2026, bringing the special sauce straight out of the gate with the first Future drop of the year.
Puma’s newest footwear design lands itself in the center of the soccer pitch — and on the feet of a few notable players. The German athletic brand introduced its newest soccer boot, the Future Z 1.1, ...
A major shift is coming for one of Europe’s top national soccer teams, as Puma has announced a new long-term agreement with the Portuguese Football Federation (FPF). The new partnership will begin in ...
Nicole McLaughlin, the upcycling streetwear master, has announced her new partnership with Puma in a colorful and inventive way. The artist revealed a one-of-a-kind jacket, made entirely of Puma ...
Puma will drop the Israeli national soccer team as the club’s official outfitter — a decision the German apparel brand said it made before the Oct. 7 assault by Hamas terrorists that claimed the lives ...
LONDON, Nov 1 (Reuters) - Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base, building in part on demand ...
A war in the Middle East region has been a top news item in 2023. Puma is ending its sponsorship of the Israeli soccer team, prompting questions about the timing. The market’s back, and these 3 income ...
Puma will terminate its sponsorship deal with the Israeli Football Association (IFA) in 2024, but the sportswear brand says the decision is unrelated to the Israel-Hamas war. A spokesperson for the ...
LILLE, France—Puma SE became the latest sportswear brand to suffer an embarrassing wardrobe malfunction after several players on the Swiss national soccer team had their jerseys torn in a match ...
Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. Three-stripes is synonymous with adidas, which has been emblazoning its apparel and ...
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