Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...

Ever painted your interview data? Me neither, but that’s where we ended up in this recent innovative and energising session with Dr Andy Balmer, a Sociologist of Everyday Life and a member of the ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

We will interview up to 30 patients to understand their experiences and views of using (or not) the electronic medical test services offered by their general practice, and to identify facilitators or ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...

User Interviews, the Entrepreneurs Roundtable Accelerator-backed company that has built a CRM for product research teams to get user feedback, has closed on a $10 million Series A round. The financing ...