Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...

Accessories retailer Claire’s has a new virtual destination, ShimmerVille, that uses the Roblox platform to amplify the brand's purpose of empowering self-expression and personal style, according to a ...

Kids retail company Claire’s has opened its first metaverse activation on Roblox, becoming the latest brand to entertain virtual communities. Dubbed “ShimmerVille,” the experience is a multidistrict ...

Both Walmart and Claire’s are expanding their presence in Roblox, with new back-to-school efforts designed to draw in hard-to-reach teens. And while the news follows disappointing financial results ...

It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week, and what we’re still thinking about. From Simone ...

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