With all the talk of the Roland Aira System-1's Plug-Out capabilities, it's easy to forget that this is actually a pretty respectable virtual analogue instrument right out of the gate. And now Roland ...

System 1 has become a big buzz-phrase in the marketing industry—and deservedly so. The concept, developed by psychologist Daniel Kahneman, posits that decision-making is not entirely based on ...

Compact, well-built and portable with plenty of modulation options. The built-in synth and the free Plug-Out SH-101 synth sound superb. Backlit interface with 'knob per function' ethos and no menu ...

A lot of scientific and popular decision-making literature is couched in a dual-process model [1]. The dual-process model pits the relatively automatic, heuristic-driven, and unconscious System 1 ...

While no one can argue that the market research industry hasn’t been successful using mainstream methods, likewise no one can argue that we haven’t had our fair share of misses when it comes to new ...