When the builders give buyers the first tour of the sample flat, they need to stop themselves from becoming biased with the spacious and premium feel of the flat. Spare a moment and give it a thought.

Creating sample flats to lure customers both in the mid-and high-end segment has been one of the age-old marketing strategies by developers. However, with increasing competition and piling inventories ...

Numan Githum, 34, a US-based software developer, decided to give his parents a new flat for their 40th wedding anniversary. SIDDHANT JUMDE/HT On his subsequent visit to India, in 2011, he began ...