This week I'm attending the Internet Retailer Conference and Exhibition in San Diego, and Tuesday featured a day of search engine marketing workshops. Here are some highlights from the various ...

Search Engine Marketing (SEM) is the practice of running paid ads in search engines to attract more online traffic and customers. This article highlights four innovative and cost-effective techniques ...

Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, ...

SERP stands for 'search engine results page.' After a user enters a query into a search engine the SERP is displayed and contains a variety of different content sections and links. By understanding ...