YouTube pitched advertisers on a new suite of ad formats aimed at tapping into its massive connected TV audience. Among the highlights from yesterday: interactive shopping ads that let viewers browse ...

The retailer is looking for revenue opportunities in the shift to chatbot-guided e-commerce.

The advertising industry has entered the agentic AI era many executives believe will reduce product purchases to one click and provide autonomous creative capabilities that rely on personalization ...

Twitch will now allow its users to buy products without dragging them away from the stream they’re watching. Announced ahead of TwitchCon, which kicks off today in San Diego, Twitch is launching the ...

With roughly 1.8 billion users worldwide, Gmail is the world’s largest email service, and part of its appeal has been its relatively uncluttered, ad-light inbox. But that could soon change. Google is ...

The online search funnel is shrinking, and for Google, it's adapt or die. Generative AI means people are making longer, more specific queries when they search online. That's taking them to their ...