YouTube pitched advertisers on a new suite of ad formats aimed at tapping into its massive connected TV audience. Among the highlights from yesterday: interactive shopping ads that let viewers browse ...
With roughly 1.8 billion users worldwide, Gmail is the world’s largest email service, and part of its appeal has been its relatively uncluttered, ad-light inbox. But that could soon change. Google is ...
Roku and Dentsu have revealed findings from a study looking at how US consumers engage with shoppable TV. As streaming becomes the dominant mode of TV consumption, advertisers are reimagining what’s ...
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