The advent and rise of Social CRM is one of the prime examples of this change in focus from CRM as a largely accounting practice, to CRM as a fundamental way to realize and deeply empower the customer ...

Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, ...

Since its inception, the customer relationship management field has undergone various transformations. From a simple customer contact spreadsheet or database to a complex repository of 360-degree ...