There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

The following mapping of social listening tools was conducted by colleagues at the United Nations Department of Peace Operations and provides and overview of different types of tools, their pros and ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Social media sites are a near-bottomless source of information that almost anyone can use for security and intelligence research, as well as for marketing campaigns. The platforms allow anybody to ...

Background/purpose Social media (SM) has become an indispensable tool in healthcare, providing platforms for networking and ...