India is WhatsApp's biggest market and the app is almost a way of life in the country, with people using it for everything ...

Zoho has been quietly building consumer tech products for four years now. A couple of them didn’t stir much interest. But ...

Arattai and WhatsApp are central to India's digital communication. Arattai, a homegrown app, supports regional languages and ...

However, Indian apps face a challenging path. Previous local apps like Koo and Moj briefly gained popularity as alternatives ...

Arattai Messenger by Zoho is emerging as India’s leading WhatsApp alternative, offering robust chat features, enhanced privacy, and localized support with a user-friendly interface tailored for Indian ...

WhatsApp has become an almost universal language of communication, Arattai has a very steep hill to climb. Can Arattai find ...

Arattai -- which in Tamil means "casual chat" -- is developed by the Indian tech firm Zoho Corporation, which was founded by ...

In India’s crowded instant messaging space, dominated for over a decade by WhatsApp, a new name has started to draw attention, Arattai. Meaning “casual chat” in Tamil, Arattai has emerged as a ...

Zoho's Arattai messaging app will soon feature end-to-end encryption similar to WhatsApp. CEO Mani Vembu confirmed the ...

Sridhar Vembu, the visionary behind Zoho Corporation, recently grabbed several headlines, especially after PM Modi's Swadeshi ...

Launched quietly in 2021 as a side project, it has now emerged as a flagship for Indian innovation in the crowded messaging ...

Zoho CEO posted on 'X' saying that Arattai traffic has increased 100X in 3 days, therefore, it is working hard to add ...