Building a brand is an essential part of starting a business. The brand should accurately reflect what the company is, what it offers, its values and more. Along with a brand, however, comes the story ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Valerie’s team was ready for the presentation. They ...

The film discusses the creative process of storytelling, emphasizing the importance of imagination in crafting narratives. It outlines the key components of a story, including characters, setting, ...