Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...

Columnist Natalie Wolchover examines the latest developments in the “forever war” over whether string theory can describe the ...

Systems theory was not originally a business theory. Indeed, systems theory was proposed in the 1940s by biologist Ludwig von Bertalanffy, say Francis Heylighen and Cliff Joslyn in their article, ...

What if you could predict your competitor’s next move before they even made it? Game theory gives you the tools to do just that. Have you ever noticed how a new product launched by one brand often ...

At long last, a unified theory combining gravity with the other fundamental forces—electromagnetism and the strong and weak nuclear forces—is within reach. Bringing gravity into the fold has been the ...

When asked the question, "What is a theory?" most of my students (regardless of age or educational level) respond with an explanation that is akin to "a reasonable, educated/informed guess." Indeed, ...

Kurt Lewin said that there is nothing so practical as a good theory. Psychological theories are valuable for guiding practice in education, mental health, business, and other domains. They provide ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a ...