Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools and fast feature rollouts ...

Ads on Threads will roll out gradually to users over the coming months, Meta says.

Threads is growing while X is dying ...

Threads will begin rolling out ads globally from next week, as Meta integrates the platform into its wider advertising ...

On the web, Elon Musk's social network still reigns supreme.

Meta’s Threads is now seeing more daily usage on mobile devices than Elon Musk’s X, according to fresh data from Similarweb.

Users of Meta’s social platforms can no longer share links to ICE List, a website listing what it claims are the names of ...

Now that Threads has grown to more than 400 million users, Meta is adding more features that could help the platform establish an identity. The company is testing a new "communities" feature that ...

Meta’s Threads app is leaning into impermanence. Starting Monday, the platform is rolling out “ghost posts,” a new post format for sharing fleeting thoughts that automatically disappear after 24 hours ...

Expect a very gradual rollout ...

Threads, the Twitter-like app created by Meta, has seen a sharp drop in activity. The Threads daily active user count peaked on July 7, two days after its launch. Recent data shows that metric has ...

More than 100 million users have joined Meta’s new Threads platform, a feat the Twitter rival has achieved in less than five days, making the Twitter competitor the fastest-growing online platform in ...