In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

Add Yahoo as a preferred source to see more of our stories on Google. Tide Pods. (Photo: Getty Images) The internet loves a good quirky social media challenge — but the latest popular challenge is ...

The pros and cons, finally explained.

Early social media posts about the purported safety measure typically included images of Tide PODS secured on retail shelves, but lacked any evidence that the measure was related to the dangerous fad.

The average grocery store has hundreds of edible, non-harmful foods to choose from, so it confused many people when the "Tide Pod challenge," aka videos of teens popping Tide Pods into their mouths ...

It's an unfortunate trend that is actually happening. According to the American Association of Poison Control Centers, more than 10,000 kids under the age of five were exposed to laundry detergent ...

Can we simmer down and can it with the Tide Pods already? It was semi-fun and highly poisonous for a while, but if we see one more edible Tide Pods variation we might just burst a blood vessel. Oh!