What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft ...

Titleist is releasing new 2026 versions of its Tour Soft and Velocity golf balls, aimed at enhancing the core characteristics ...

If you’re looking to save a few strokes each round, finding the right ball for your game can make an immediate and meaningful ...

The 2026 Titleist Tour Soft pairs a faster core and new aerodynamics with a grabbier cover to boost distance while improving ...

Titleist's new AVX golf ball has a softer cover for more spin around the green and a new core for longer, low spin tee shots. The post Titleist just made its ‘Fountain of Youth’ ball faster appeared ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

The latest version of the three-piece AVX boasts a new cover that boosts short-game spin ...

The 2026 Titleist AVX keeps its low-flight, soft-feel DNA while adding ball speed and improved greenside spin for better all-around performance.

The Pro V1x Left Dash was originally thought of as a niche option, one of Titleist’s Custom Performance Options (CPOs) designed for only a small percentage of players. But after winning the 2019 U.S.

The 2026 Pro V1x Left Dash keeps its firm feel and low-spin DNA while adding speed and a flatter, more efficient flight for ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Yesterday morning, Titleist — the far-and-away leader in golf ball sales — debuted ...

Arccos has added Titleist to its growing lineup of equipment partners, giving one of the game’s most engaged golfer communities access to free performance-tracking smart sensors as well as a mix of ...