Fishing guide Oliver Ngy proves that big calico bass are suckers for big lures worked over kelp beds. Erik Landesfeind A long-standing consensus among Southern California anglers is that feeding ...

Topwater strikes are the ultimate thrill in fishing, and summer is a great time to master the craft of topwater fishing. As per its name, a topwater lure is an artificial lure that operates on the ...

CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

It starts without warning. While fishing down the shoreline for bass on a glorious autumn day, the water behind you suddenly erupts in chaos. Huge schools of baitfish, with nowhere to flee, leap from ...

Big fish smashing a topwater lure is the most exciting sensation in fishing, and there's no better time to experience it than now. Largemouth bass, smallmouth bass, Kentucky bass, striped bass and ...

Pond fishing in Fort Worth, Texas, with frog lures and aggressive bass strikes. See how the bite develops and what makes this ...

People debate the subject of the most exciting way to catch a fish. I know what method I think is most exciting. There is nothing more exciting than watching a fish attack a topwater lure. I fish a ...

The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

November is here, and the temperatures are dropping. But the fishing is still plenty hot. Here's what lures to throw this month.

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...