When tasked with creating products that provide meaningful and relevant experiences to users, UX designers must consider usability and function, as well as design and branding. And the only way to ...

Teams that include rounds of user testing before delivering to engineering work more efficiently and get better products to market more quickly. People who are new to the idea of user experience or ...

Here’s HubSpot’s new homepage after the UX redesign process. Notice the increased usability of the text as well as the single CTA. In the end, their research informed a new homepage design that ...

User experience (UX) -- the most important piece of application delivery -- is often misunderstood. That's the view of Aaron Sanders, who states that UX often gets confused with user interface (UI).

AI will unleash a new set of creativity by empowering a new set of designers. Choosing the right AI tools for your process can significantly enhance your design workflow. It took me 5 minutes to ...

With $30 billion in revenue and 90,000 employees worldwide, 3M has built a thriving business over the past 100-plus years on one core principle: applying science in collaborative ways to improve ...

In the first part of this blog, I looked at the blurring of lines between UX and UI design, and the consequences of this. In part 2, here is a deeper dive into how to engage the two types of designer.

Enterprise design doesn’t need to be bogged down by poor communication and mountains of documentation, as Autodesk in Tel Aviv shows. At Autodesk, the design teams are as global as the company’s ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For enterprises, it’s become widely accepted that the customer must be considered at all ...