With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

NEW YORK, Nov. 22, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future ...

Although [Vitor Fróis] is explaining linear regression because it relates to machine learning, the post and, indeed, the topic have wide applications in many things that we do with electronics and ...

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

Channel 4 Sales has today announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement ...