Marketers have developed some bad habits in the past 30 years. We used to live by metrics like awareness, intent and recall; they were difficult to measure but told us a lot. With the internet, it's ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Marketing is an essential function for any business, providing the necessary strategies and frameworks to engage and connect with potential customers. It is the bridge that brings products and ...

Businesses should develop marketing campaigns according to an overarching marketing strategy. The most effective strategies are based on thorough research. Understanding the fundamentals of marketing ...

Digital marketing today extends to every corner of the globe and businesses are using it in new and innovative ways to change how customers are served. The automotive digital marketing space -- an ...

Data professionals everywhere are scrambling to find a sustainable and effective successor to the third-party cookie. Here, for our Deep Dive on Data, Bobby Gray and Aleksandra Semenenko of Drum ...

Marketing is a broad concept that encompasses the entire process of bringing a product or service to the market. It involves research, strategy, product development, distribution, pricing, and ...

Over the next three years, gaining an understanding of artificial intelligence (AI) will be critical for B2B marketing leaders looking to futureproof their careers, according to new Marketing Week ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...