Caleb Hill is SVP of Product at Unicast. AdExchanger.com: Given the competitive marketplace in rich media ad serving, where do you see Unicast fitting and how do you differentiate? CH: Unicast is an ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. With most pay-TV operators now delivering some over-the-top (OTT) content via the Internet, or ...

Unicast by Viewpoint, an Internet marketing technology company, has announced the launch of two new rich media ad formats, the Unicast InteractiveX and the Unicast Teaser ad format. These custom-made ...

When integrating video systems, it’s important to keep in mind that customers’ IT directors may not have video specific knowledge. Knowing the difference between multicast and unicast is one ...

Video software specialist Viewpoint said Thursday that it has agreed to buy Unicast, whose technology delivers commercial-like ads online, for about $7.4 million in cash and stock. The acquisition, ...