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Customer testimonials have long been considered some of the most useful raw marketing materials around. And with the overwhelming number of channels used to reach consumers today, the candid words of ...

In fact, given Americans’ increasing reliance on others’ opinions when buying everything from lipstick to enterprise-level software, testimonials may be more important than ever. Here’s how you can ...

He posed two critical questions to the audience: Are you doing video right? And are you creating video testimonials? Getting Started With Video Testimonials Alexander Ferguson shared a straightforward ...

For marketers, there’s nothing more valuable than happy customers. When a consumer is so satisfied with their purchase and willing to share why their decision to buy from your business was such a good ...

Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. “They [reviews] build trust in your brand,” said Kyra Sammis, ...