VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

VisitBritain and tour operator conglomerate the Travel Corporation on Thursday introduced a marketing partnership aimed at encouraging more Americans to visit the U.K. VisitBritain, the U.K.'s ...

VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Balcombe, who has been CEO—first of ...

NEW YORK, Jan. 28, 2025 /PRNewswire/ -- To inspire visitors from the United States (U.S.) to choose Britain for their next trip and to explore more of its nations and regions, national tourism agency ...

VisitBritain is enticing international visitors to come and discover the wonders of Britain, in a new film tourism campaign ahead of the release of Paddington 2. VisitBritain has partnered with ...

An ad in VisitBritain's "Fake (Br)it Till You Make It" campaign. Photo Credit: VisitBritain VisitBritain is rolling out an $11.8 million ad campaign targeting the U.S and other leading markets, built ...

New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending. A new report, published ...

VisitBritain has partnered with BBC StoryWorks to bring compelling commercials to the American market. The series is part of the U.K's global Great Britain campaign, an international outreach program ...

The United Kingdom's national tourism agency, VisitBritain, has just launched a new online game, available on mobile devices, as part of its latest international consumer campaign in the U.S. and ...

VisitBritain is gearing up to host annual inbound tourism trade event ExploreGB. It is underway from 27 February to 3 March. ExploreGB Virtual brings together more than 200 global buyers to connect ...

From not smiling at the French to laughing off insults from Australians - a Government quango has issued the tourism industry with a guide on how not to offend foreign guests. The advice, issued as ...