Forbes contributors publish independent expert analyses and insights. I write about web content and brand personalities. We all know that it's important for a brand to have a likable and consistent ...

Our tone of voice can send a very powerful and sometimes very different message from the words we speak. Ninety percent of the friction in relationships between people is caused by using the wrong ...

A few weeks ago, I was talking to a UX expert, and he told me that many of the tech startups are creating very similar web experiences, making it hard to tell them apart. Creating a brand with a ...

Forbes contributors publish independent expert analyses and insights. I write about entrepreneurship -- it's not a job, it's a lifestyle. Your brand needs a voice. (Yes, your brand has a voice.) It’s ...

Opinions expressed by Entrepreneur contributors are their own. Maybe your brand is already well-established. Or…it’s an idea living in your head. Either way, there comes a time as an entrepreneur ...

Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference in SEO copywriting. We all know when it comes to SEO, content is key.

Can the emotional tone of CEO voices during earnings calls tell investors about what's really happening inside a company? New research suggests there may be valuable information for investors in the ...