Walmart has made a significant move by allowing brands to purchase ads based on specific regions or stores on the company’s in-store radio network, Walmart Radio. This new feature provides an ...

Walmart Connect, the retailer’s U.S. advertising division, is beta testing new in-store advertising formats as consumers resume brick-and-mortar shopping “en masse,” according to details shared with ...

Note the Comrex Access codec, with its optional mixer, in its traveling case in the lower right corner. The author is host of Walmart’s “The Bo Show.” Walmart Radio was created in the late 1990s. It ...

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Retailers are constantly looking to generate new advertising revenue streams from brand owners. We’re all too familiar with traditional, static point of sale or purchase advertising, while consumers ...

While The Home Depot (56,168 spots) and GEICO (39,708 spots) switched places on the Media Monitors chart this past week, Walmart made a huge jump from 56th to 7th by airing 20,000 commercials on radio ...