The Walter E. Smithe furniture jingle — “you dream it, we build it” — has been a longtime fixture in the firm’s television ads, just as the Smithe brothers themselves have been.

The Smithe sisters – Walter III's daughters Maureen, Meghan, Caitie, and Colleen – are also now executives at Walter E. Smithe Furniture & Design and appear in the ads.

Three generations are involved in the family-run Walter E. Smithe Furniture and Design, including Walter Smithe Jr. (far right); his sons Walter III (far left) and Mark; and his four ...

The 86-year-old, who was the founder of Walter E. Smithe Furniture and Design, died earlier this month.

Walter E. Smithe Jr. led Walter E. Smithe Furniture & Design, an Itasca-based, custom-order furniture firm that was an offshoot of a Northwest Side appliance store that his father had formed in ...

Walter Smithe, president of the furniture company, climbs the stairs March 21, 2017, at the Walter E. Smithe furniture store in Oak Brook, alongside his four daughters, Colleen, from left, Caitie ...

Chicagoans know the store, which pioneered custom-order furniture, for its ‘Walter E. Smith, you dream it, we build it’ jingles.

CHICAGO — The founder of Walter E. Smithe Furniture and Design has died. Walter E. Smithe Jr’s death was announced Thursday on the company’s Facebook page. It said he passed away peacefully ...