Microsoft announced IndexNow, a major evolution in how all search engines can discover and index content. IndexNow is open source and open to all participating search engines. When content is ...

New research of over 16 million webpages shows that Google indexing rates have improved but that many pages in the dataset were not indexed and over 20% of the pages were eventually deindexed. The ...

Microsoft Bing and Yandex announced a new initiative named IndexNow that lets site owners ping IndexNow's protocol to achieve instant indexing with the participating search engines. The participating ...

Technical SEO does not usually produce visible changes overnight, but it determines whether everything else on a website has the opportunity to work” — Brett Thomas NEW ORLEANS, LA, UNITED STATES, ...

At the increasingly impressive 404 Media, Emanuel Maiberg writes: Google is now the only search engine that can surface results from Reddit, making one of the web’s most valuable repositories of user ...

A look back at the history of search and SEO and a preview of what the next iteration of the internet means for marketers. It was 20 years ago this year that I authored a book called “Search Engine ...

When the acorn that would become the SEO industry started to grow, indexing and ranking at search engines were both based purely on keywords. The search engine would match keywords in a query to ...

Aptly dubbed Caffeine, the system aims to update its Web index continuously to provide results almost immediately. The search engine can extract more relevant content, with results from blogs, forums ...

Reddit Inc. has blocked some search engines’ access to content from its namesake forum platform. The development was first reported by 404 Media on Wednesday and Reddit confirmed the move in a blog ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Suppose you’ve just composed the most objectively useful, engaging and brilliant web content ever. Now suppose that content remained unseen and unheard of, never once appearing in search results.