For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Elf on the Shelf, and the world of characters known as the Santaverse, is celebrating 20 years of magic.

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.

He even perched inside the trophy case along the hallway. One educator truly committed to his craft and thought outside the box with an inventive way to bring the holiday spirit to his school this ...