What happens when you bring real users into the room before launching a product or redesigning a brand? We recently conducted three usability-focused group sessions—one for a major real estate ...

Pew Research Center created and designed this focus groups plan to understand the experiences and perspectives of Asians living with economic hardship in the United States. The analysis presented in ...

Jury testing is a powerful tool in litigation, and attorneys would be well served to think about their cases as studies worthy of experimentation. Cases are not mysteries to be solved; they are a ...

Mr. Healy is the deputy Opinion editor. After 61 focus groups for New York Times Opinion, listening to voters on the Biden presidency, Donald Trump and Kamala Harris, and holding sessions with police ...

Would you like to earn money by participating in paid focus groups? This post explains everything you need to know about earning money with market research studies. I first participated in a focus ...

To more fully explore the perspectives and motivations of those two groups, we partnered with the New York-based social-science research firm Langer Research Associates. The resulting project ...