There are a lot of SEO studies out there, but not all of them are made equal. Here's how to decide if X is really affected by Y, or merely a coincidence. Every so often the SEO community will erupt ...

The way we purchase products and services has evolved dramatically in recent years. We are now faced with customer journeys that involve many different paths to purchase – and it’s been a challenge to ...

CORRELATION, CAUSATION, AND BLOGGING....Kieran Healy is annoyed: You only have to hang around the world of social science research- or policy-related blogging for a few hours before you come across ...

Shark attacks and ice cream sales follow the very same trajectory when charted. When ice cream sales go up, so do shark attacks. When ice cream sales decrease, shark attacks decrease. With a ...

Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding my work at Lifehacker as a preferred source. I usually focus on something a ...

A comment posted by a reader on a recent post reprimanded me for suggesting that marijuana caused relationships to go bad. In this instance the reader was mistaken, as I had specifically used the word ...

One of the first things taught in introductory statistics textbooks is that correlation is not causation. It is also one of the first things forgotten. – T. Sowell Correlations are often mistaken for ...

Click to share on Facebook (Opens in new window) Click to share on LinkedIn (Opens in new window) Click to email a link to a friend (Opens in new window) It's possible to show a correlation between ...

Traditional portfolios have faced several challenges in the last few years as risk factors grow in markets. Perhaps the largest and most overlooked risk to the 60/40 portfolio in a changing market ...

One hundred fifty world leaders, with President Barack Obama as the prime mover, and hundreds of their aides and hangers-on, gathered in Paris for an event called the "2014 United Nations Climate ...

A comment posted by a reader on a recent post reprimanded me for suggesting that marijuana caused relationships to go bad. In this instance the reader was mistaken, as I had specifically used the word ...