Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. It’s rare to have a job title that no one else shares. The King ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

If I had a dollar for every time I’ve heard (or used) the phrase “differentiate or die” I could retire, but it’s a neat mantra for B2B marketers. And now brand differentiation is data-backed, too. New ...

Infor’s strategy for differentiating their business from competitors like SAP and Oracle is to be more industry focused. That industry focus, in turn, supports a truly differentiated approach to ...

DIfferentiation is your ability to be big and together. Source: Cdd20/PIxabay Being quarantined with my wife and kids for three weeks has tested my personal and relational skills. In this past month, ...